Ditch. Dare. Do!, by William Arruda and Deb Dib (published by Tradesmark Press International, 2013)
Amazon URL - http://tinyurl.com/b5bs772
Ditch. Dare. Do! is an executive’s trusted handbook for achieving professional and personal success! Personal branding pioneer William Arruda and long-time careers industry innovator Deb Dib will guide you through the process of uncovering your unique, relevant, and authentic personal brand, and will help you to strategically express and exude your brand in all of your communications, social networking, and business relationships.
You’ll learn that building and managing your personal brand is not only the key to YOUR success – it is also critical to the success of your company. Aligning your personal brand with your company’s brand, becoming the organization’s authentic “face of the brand,” and communicating and supporting your company’s values, mission and vision, will make you an invaluable and indispensable asset to your company. Having a strong personal brand is good for you – and good for your company.
Ditch. Dare. Do! will transform how you see yourself – and how others see you – in your professional and personal life. As respected author Richard Bolles said,personal branding is “the concern of the snowflake and of your fingerprints.” No two snowflakes or fingerprints are the same… nor are we, as individuals, the same as anyone else… and this uniqueness which resides in each of us, is our personal brand.