Resources

28

Oct

2015

Career Distinction: Stand Out by Building your Brand, by William Arruda and Kirsten Dixson

Author: Beth Stefani

Arruda and Dixson’s book, Career Distinction: Stand Out by Building your Brand, is a comprehensive look at the personal branding process: from uncovering your unique promise of value, to expressing your brand in your communications and social media, to managing your “brand environment” in all that you do. 

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4

May

2015

Tell Me About Yourself” – Creative Elevator Speeches!

You’re in a networking meeting, or at a conference, or at a dinner party, and someone asks, “What do you do?” Whether you’re a recent college graduate or a seasoned executive, you’ll be ready to respond with an “elevator speech,” a quick and easy explanation of who you are, what you offer, and the benefits of what you do. This presentation usually lasts 30 to 60 seconds—about the same amount of time spent in an elevator ride.
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