If you’ve been on the job hunt for any length of time, you’ve probably heard this piece of advice: “Networking is the best way to find a job.” And yet, many job seekers ignore, avoid, or resist it.
The reality is that nearly 80% of jobs are found through networking, and a large percentage of open roles are never even posted online. Instead, they are filled through referrals, recommendations, and direct outreach—all of which require connecting with people rather than just submitting applications.
So if networking is so effective, why do so many job seekers resist it? And more importantly, how can you network in ways that feel natural, comfortable, and even enjoyable?
Let’s break it down.
The Hidden Job Market is Real
Many companies prefer to hire through referrals because it saves time and money. Instead of sifting through hundreds of applications, employers turn to trusted colleagues, professional connections, or internal recommendations. This means that if you’re not networking, you’re missing out on opportunities that never reach job boards.
People Hire People, Not Just Resumes
When companies evaluate candidates, they don’t just look at skills and experience—they look at who they trust, who they know, and who seems like the right fit for their team. If your name comes recommended by someone they respect, you immediately have an advantage over candidates applying blindly.
Networking Speeds Up the Hiring Process
Submitting applications online is often a black hole—you may never hear back, and the process can take weeks or months. But when you network, you’re able to bypass the usual gatekeepers, get direct introductions, and speed up the process by building relationships that put you on the radar faster.
Why Job Seekers Resist Networking
Even though the benefits of networking are clear, many job seekers struggle to embrace it. Here’s why:
Fear of Rejection
One of the biggest reasons people avoid networking is fear of hearing “no” or being ignored. It’s uncomfortable to reach out to someone you don’t know well and ask for help or advice, especially if you assume they’re too busy or won’t respond.
Reframe it: Networking isn’t about asking for a job—it’s about building relationships, learning, and making connections that could lead to opportunities later.
Introversion or Social Anxiety
For introverts, the idea of attending a networking event, making small talk, or reaching out to strangers can feel overwhelming. Even extroverts sometimes feel awkward or unsure about how to approach networking.
Reframe it: Networking doesn’t have to mean in-person events or cold calls. Many effective networking strategies involve one-on-one conversations, emails, and even engaging with people on LinkedIn.
The Misconception That “I Don’t Have a Network”
A lot of job seekers assume that networking means knowing powerful executives or high-profile professionals. If they don’t have those kinds of connections, they think networking won’t work for them.
Reframe it: Your network is bigger than you think. It includes former colleagues, classmates, professors, friends, family, neighbors, and even people you interact with online.
Not Knowing What to Say
Many people feel awkward reaching out because they don’t know how to start the conversation or what to ask for.
Reframe it: Networking isn’t about begging for a job—it’s about asking for advice, learning from others, and building authentic relationships.
Ways to Network That You Might Not Have Considered
If traditional networking events and coffee meetings don’t appeal to you, here are some creative and low-pressure ways to network effectively:
Leverage LinkedIn in a Smart, Authentic Way
- Engage with industry leaders by commenting on their posts—this makes you visible without cold messaging.
- Share thoughtful insights on trends in your field to attract connections.
- Reconnect with old colleagues by sending a simple “How have you been?” message.
- Join and contribute to LinkedIn Groups where professionals in your field interact.
Request Informational Interviews
Instead of asking someone for a job, ask them for advice on your career path.
- Reach out to professionals at companies you admire and ask, “I’d love to hear about your experience in this industry. Would you be open to a quick 15-minute chat?”
- People love talking about their work, and these conversations often lead to insider job leads and introductions.
Attend Webinars and Virtual Conferences
Networking doesn’t have to be in person. Many industry webinars, panel discussions, and online conferences allow you to connect with attendees and speakers via chat or LinkedIn afterward.
Get Involved in Professional Associations or Alumni Networks
- Many professional groups offer virtual networking events, workshops, and mentorship programs.
- Alumni networks often help graduates land jobs through exclusive job postings and connections.
Volunteer or Freelance in Your Industry
- Offering your skills for short-term projects, nonprofit work, or side gigs can help you build connections organically.
- It’s a great way to meet people in your industry without the pressure of a job interview.
Use Personal Connections (Without Feeling Weird About It)
- Friends, family, and acquaintances often know people in your field—but they can’t help if they don’t know you’re looking.
- A simple “Hey, I’m exploring new career opportunities in [industry]. Do you know anyone I should talk to?” can lead to unexpected introductions.
Final Thoughts: Networking is an Investment, Not an Instant Fix
Networking isn’t about immediate results—it’s about planting seeds that grow over time. The more you put yourself out there, the more opportunities will come your way.
Instead of seeing networking as a chore, think of it as a long-term career strategy. You never know which conversation, connection, or interaction will lead to your next job.
If you’re feeling stuck in your job search, try this: Commit to one networking action this week. Whether it’s sending a message, attending an event, or commenting on a post, take that first step—and see where it leads.